Tebogo Phir's Digital Business Card

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Tebogo Phiri (Sir Phiri)

Founder (Owner)

Disoufeng Pub & Restuarant

Tebogo Phiri is an elite South African hospitality titan and the mastermind behind Disoufeng, transforming it from a local establishment into a multi-million-rand integrated lifestyle ecosystem. Leveraging a high-performance corporate sales background within the Volkswagen Group, Tebogo transitioned to full-time entrepreneurship in 2015 to pioneer multi-layered commercial infrastructure within the township economy.

Over nearly two decades of operational execution, his portfolio has expanded far beyond traditional hospitality into a highly scalable, multi-divisional value chain. Today, his network spans premium venues, B2B corporate conferencing, decentralized on-site retail services (spa and automotive valeting), and multi-provincial asset takeovers—most notably spearheading the luxury Gauteng VIP Marquee at the annual Hollywoodbets Durban July.

A master of high-level corporate brand partnerships and aggressive asset diversification, Tebogo exemplifies the modern blueprint for collaborative, cross-industry scaling in the competitive South African lifestyle market.

"True entrepreneurship isn't about finding a rosy path—it's about the grit to master your craft and build interconnected enterprises that move the macro-economy forward."

Contact

Tebogop@disoufengpub.co.za

inf0@disoufengpub.co.za

+27732274788

+27765202074

Meadowlands, 3166 Shinkova, Meadowlands West Zone 10, Meadowlands West, 1803

Our Services

Premium Hospitality & Dining

Premium Dining: Signature African cuisine, La Sofa meals, and high-end platters. Lounge & VIP: High-energy weekend event lineups and luxury booth hosting.

Corporate & Private Events

The Boardroom: Fully equipped private meeting and conference spaces. Custom Functions: Tailored packages for year-end corporate events and private parties.

On-Site Lifestyle Services

Beauty Spa & Grooming: Professional massages, facials, hair, nails, and lash treatments. Premium Car Wash: Full vehicle valet and detailing while you dine.

Luxury Event Activations

Gauteng VIP Marquee: Elite national hospitality infrastructures and Durban July luxury takeovers.

Premium Accommodation (TP Guesthouse)

Luxury Stay: Standard (R750), Main (R850), and Executive rooms (R1000) situated 3 minutes from the venue. Amenities: Includes breakfast, Wi-Fi, backup power, swimming po...